For creators doing $100k–3M a year

Ownthe way you sell and get paid.

Your checkout, your domain, your data: infrastructure built for you and handed over with the keys.

You’ll hear a straight no if the math isn’t there.


The problem

The most important page in your business - and you can’t touch it.

Every sale you make closes on a page the platform controls. The order of the payment methods. The consent flow. The invoice. The one test you’ve been dying to run. All of it decided once, for a hundred thousand sellers at a time, by people who will never see your numbers.

They will never build the checkout that earns you more, because they are building the one that has to work for everybody. That isn’t a flaw in the platform. That is the platform.

What you own

A commerce stack that’s yours - down to the pixel.

Not a plugin. Not another platform to rent. A self-hosted checkout and the systems behind it, deployed on your infrastructure and handed over with the keys.

Infrastructure

Your Stripe. Your domain. Your database.

Built and deployed for you, yours outright. No revenue ever routes through us - there is no us for it to route through.

Payments

Every method your buyers want.

Cards, Apple Pay, Google Pay, PayPal, Klarna, bank debit - presented in the order that serves you, not the one that maximizes a middleman’s cut.

Compliance

Consumer law and tax, wherever your buyers are.

Withdrawal and refund consent captured properly, audit-ready invoicing, location evidence for VAT and sales tax, dunning, reconciliation. The unglamorous 80% a generalist gets quietly, expensively wrong.

Partnership

A direct line for the weeks that decide your year.

When the checkout misbehaves at 9pm on launch day, you message the person who built it. Heavy weeks when you ship, nothing billed for the quiet month in between.

Why a generalist can’t do this

The 80% that isn’t the payment buttons.

Having a Stripe account is not the same as owning your checkout. Connecting one takes an afternoon. Everything the platform decides after that, starting with the order of the rails, is the part you never get to touch.

Platform default
Klarna≈ 6%
PayPal≈ 3.5%
Card2.9%
Bank debit0.8%, cap $5

Expensive rails first. Nobody chose that order for your margin.

Himmel
Card2.9%
Bank debit0.8%, cap $5
Apple Pay2.9%
Klarnasurfaced on hesitation

Cheap rails first; Klarna exactly where it wins a sale you’d lose.

Payment intelligence

Your pay-later float survives - most fee-cutting advice would kill it.

Klarna, Afterpay and Affirm advance you the full amount on day one and carry the default risk themselves - the cheapest capital in your business, with no application. Presented right, they stop cannibalizing the buyers who’d happily have paid by card at a third of the cost, and show up exactly where they win a sale you’d otherwise lose. No platform builds this for you. It is your margin on the line, and it was never on their roadmap.

Compliance as engineering

One checkbox that protects more than it costs you.

Sell into Europe and your buyer keeps a 14-day right to walk away unless the checkout captures three things, correctly, on a durable medium - consumer rights directive. Sell into the US and you are collecting tax in states you never knew you had triggered - economic nexus. Neither is a plugin. Both decide whether a refund is one you can refuse or one you simply eat, and both end in the same place: one reconciled ledger your accountant will actually accept.

Will it pay for itself?

One question first. Always.

Move the slider to your blended platform rate - everything you pay them, as a share of everything you sell. It answers exactly one thing honestly: whether the savings alone would cover the work.

Your blended platform rate
6.5%
of everything you sell
We should talk.

At this rate the platform is taking a serious share of your profit - not your revenue, your profit. You would very likely come out tens of thousands ahead each year, even paying the full retainer.

Start the conversation
This is always the first question.

The engagement

One person who knows your numbers and your stack.

A fixed build to get you live on your own stack, then a retainer sized to your launch calendar - heavy when you ship, light when you don’t.

01

Answer the one question

It starts with your blended rate and your ad intensity. If the math isn’t there, you’ll hear it - first meeting.

02

The math, in the open

Modeled on your real numbers. Sovereignty is the reason; the savings are just the receipt.

03

The keys, in your hands

Deployed to your infrastructure, nothing held back. Then you keep the same person on hand for the launches that actually move the year.

The appendix

Yes, it usually pays for itself. That’s the footnote - not the reason.

On an expensive platform, fees look like a rounding error next to revenue and like a third to a half of everything next to profit. Where that’s true, the saving covers the engagement and then some. Where it isn’t, you’ll hear so plainly - sovereignty is why you’ll be glad you did it either way, and the money is only ever why it was easy to say yes.

Fees vs revenue
7.5%
A footnote.
Fees vs pre-tax profit
~42%
Everything you keep.

Take back the page your business runs on.

If your platform is expensive, this pays for itself. If it isn’t, it has to be worth doing anyway - and you’ll be told which one you are, first meeting.

Start the conversation